Malls · Shopping Center · Uncategorized

When physical retail is special

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Last week, my family and I had the good fortune to visit Paris. There may have been some shopping involved. Actually, quite a bit. One day, I even set my wife and daughter up with a guide (Farhi at www.shoppinginglamparis.com) to go to the off-the-beaten track boutiques.  We talk about “experiential” retail here in the US. But, the whole Paris shopping experience is truly “experiential.” You want to go shopping in Paris.

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Farhi was excited that we would be there during the summer sales. I was clueless about “Les Soldes” – Sales Season – in Paris. The government limits sales to periods, six weeks long, twice a year. Apparently, there has been some additional flexibility added since 2009, allowing two additional weeks, but most retailers have stuck with the tradition of the two six-week periods. And, honestly, it looked like old school Black Friday every day that we were there.

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I know that I cannot extrapolate a week’s visit into an entire year, but there is no doubt that physical retail – even department stores – can still thrive in the digital world.

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